About us



Brand Connect Group Holdings, a subsidiary of Singapore’s Duty-Free International Limited (“DFI”, SGX:5SO), was created to service one hundred percent of the distribution & brand building needs of global alcohol beverage brand owners across Southeast Asia. Founded in 2014, Brand Connect provides direct importation and brand management services in all Southeast Asian countries including Singapore, Thailand, Vietnam, Cambodia, Malaysia, Indonesia, Philippines and Myanmar.



We place special emphasis on these three factors when planning and managing growth for our brands. Factors with such influence on performance, they alone calibrate a brand’s ultimate value. We built Brand Connect around them and are investing behind them going forward. If your brand is looking for a home in Asia. Where it can realise its full potential. Look for one with end-to-end logistics. A trans-shipment hub in Singapore. Copper nameplates in 13 Asian markets. Integrated supply chain management. Real-time tracking and inventory data. Streets-ahead marketing capabilities and a whole bunch of rather distinctive brands!






  • Dynamic brand portfolio
  • Evolution of gene - pool
  • Increased efficiencies for independent brand owner & distributors
  • The Refinery is a game changer for brand owners
  • Access to leadership expertise
  • Resources of and extended family
  • Growth management programme
  • Dashboard tracking


  • Brand and market strategy
  • Distributor partner selection and set - up
  • Brand alignment for regional collaterals
  • Ongoing distributor management
  • Front line activation and brand ambassadorship
  • 3rd party bottling set - up
  • Social media, SEO, Channel marketing, Websites
  • Regional stockist service out of Singapore

Brand Connect is now Asia Pacific's leading independent management company for the world's most distinctive drinks brands.