"Since 1989, we've set out to craft the highest-quality spirits in the world. While taste is paramount, we're also committed to the process in which our products are made. Traditional techniques that rely heavily on people rather than machines remain an integral part of our philosophy, and we've also incorporated numerous green initiatives to reduce our carbon footprint."
Tequila has been around for generations, but it wasn't until Patrón launched in 1989 that the world was introduced to ultra-premium tequila.
Patrón (Spanish for "the good boss") is the brainchild of two entrepreneurs, John Paul DeJoria and Martin Crowley, whose love of tequila and desire to create the best tequila in the world led them to the Highlands of Jalisco, Mexico. There they found tequila industry veteran Francisco Alcaraz and asked him to produce the most extraordinary, highest-quality 100 percent agave tequila possible. From that fortuitous meeting, Patrón Tequila was born.