Craft Collective
& marketing program
Our Craft Collective brands make up some of the most awarded craft spirits in the world as voted for by bartenders & mixologist across the globe.
With 16 brands listed with a combined total of 26 awards for “Best Selling” “Top Trending” in the 2020 Drinks International review.
We work closely with the brands and the distilleries of our craft brands who are still family owned independent brands producing high quality liquids with care and passion.
Craft Collective brands are not just that. They are unique and inspiring. Some steeped in history, timeless tradition and deep roots to new, sustainable trend setting brands with totally unique origins operated by people who love to share there brands ideas with captivating stories,
Craft Collective is a house Pour, Back Bar & Marketing Program for hospitality customers first launched with the Marriott Group across 95 properties in the region in 2018.
Designed to elevate the beverage programs across a group and improve the quality of cocktail standards, associate knowledge and service.
SUPPORT PROGRAMS
To further elevate a beverage program we develop a range of tailored support programs to engage, educate and train outlet associates,
to enhance guest experience and support the venues event program with product and skilled bartenders.
LIQUID MASTERS 2018
LIQUID MASTERS 2019
We provide the brands, the experiences and the staff training to ensure our customers remain competitive. A curated list of brands inspires guests to try something new and unique or perhaps their favourite small-batch brand from their home country. We’ve thought long and hard about the selection so our customers don’t have too.
Craft Spirits are on fire! Globally, and in Asia. The trend is accelerating.
Market for spirits positioned as craft has grown 300% in the past 5 years” – MINTEL
Forecasted to grow from 2% of global spirits to 20% by 2025 – GOLDMAN SACHS
Consumers are changing. We have noticed and so have our hospitality customers. The Craft Collective program is designed to keep hotel outlets relevant.
