Craft Collective

 

 

 

Craft Collective is a house Pour, Back Bar & Marketing Program

for hospitality partners. 

 

Designed to elevate the beverage programs across a group and improve the quality of cocktail standards, associate knowledge and service.

 

 

  • SOUGHT AFTER
  • SMALL BATCH
  • STORY TELLERS

 

We place special emphasis on these three factors when putting together the brand selection for the Craft Collective program. A curated list of brands that will inspire your guest to try something new and unique or perhaps their favourite small-batch brand from their home country. We’ve thought long and hard about the selection so our customers don’t have too.

WHY CRAFT COLLECTIVE

Craft Spirits Are On Fire! Globally, and in Asia. The Trend Is Accelerating!

 

“Market for spirits positioned as craft has grown 300% in the past 5 years” – MINTEL

 

“Forecasted to grow from 2% of global spirits to 20% by 2025” – GOLDMAN SACHS

 

Consumer trends are changing, we’ve noticed, and I’m sure you have too. Consumers are making more educated and conscious purchases when it comes to brands with an increased focus on brand association. 

 

SUPPORT PROGRAMS

 

Included in the program is a tailored range of support programs carefully designed to reach all expectations on elevating a beverage program. Including:

 

Bartender Competitions

Cocktail Promotions

Menu Development 

Master Classes

Cocktail Workshops

Brand Training

Event Sponsorship

Popup Bar Activations 

Guest Bartender Shifts

Being

Distinctive

Key

Services